We are dedicated to making web analytics more privacy-friendly. Our mission is to reduce corporate surveillance by providing an alternative web analytics tool which doesn’t come from the AdTech world. We are completely independent and solely funded by our subscribers.
Here's what makes Plausible a great Google Analytics alternative and why we're trusted by 11,000+ paying subscribers to deliver their website and business insights:
Why is Plausible Analytics Cloud not free like Google Analytics?
Plausible Analytics is an independently owned and actively developed project. To keep the project development going, to stay in business, to continue putting effort into building a better product and to cover our costs, we need to charge a fee.
Google Analytics is free because Google has built their company and their wealth by collecting and analyzing huge amounts of personal information from web users and using these personal and behavioral insights to sell advertisements.
Plausible has no part in that business model. No personal data is being collected and analyzed either. With Plausible, you 100% own and control all of your website data. This data is not being shared with or sold to any third-parties.
We choose the subscription business model rather than the business model of surveillance capitalism. See reasons why we believe you should stop using Google Analytics on your website.
Getting started with Plausible
The easiest way to get started with Plausible is with our official managed service in the cloud. It takes 2 minutes to start counting your stats with a worldwide CDN, high availability, backups, security and maintenance all done for you by us.
In order to be compliant with the GDPR and the Schrems II ruling, all visitor data for our managed service in the cloud is exclusively processed on servers and cloud infrastructure owned and operated by European providers. Your website data never leaves the EU.
Our managed hosting can save a substantial amount of developer time and resources. For most sites this ends up being the best value option and the revenue goes to funding the maintenance and further development of Plausible. So you’ll be supporting open source software and getting a great service!
Can Plausible Analytics be self-hosted?
Plausible Cloud Self-Hosting
Infrastructure management Easy and convenient. It takes 2 minutes to start counting your stats with a worldwide CDN, high availability, backups, security and maintenance all done for you by us. We manage everything so you don’t have to worry about anything and can focus on your stats. You do it all yourself. You need to get a server and you need to manage your infrastructure. You are responsible for installation, maintenance, upgrades, server capacity, uptime, backup, security, stability, consistency, loading time and so on.
Release schedule Continuously developed and improved with new features and updates multiple times per week.
It's a long term release published twice per year so latest features and improvements won't be immediately available.
Premium features All features available as listed in our pricing plans. Selected premium features such as funnels and ecommerce revenue goals are not available as we aim to ensure a protective barrier around our cloud offering.
Bot filtering Advanced bot filtering for more accurate stats. Our algorithm detects and excludes non-human traffic patterns. We also exclude known bots by the User-Agent header and filter out traffic from known referrer spam domains. Basic bot filtering that targets the most common non-human traffic based on the User-Agent header and referrer spam domains.
Server location All visitor data is exclusively processed on EU-owned cloud infrastructure. We keep your site data on a secure, encrypted and green energy powered server in Germany. This ensures that your site data is protected by the strict European Union data privacy laws and ensures compliance with GDPR. Your website data never leaves the EU. You have full control and can host your instance on any server in any country that you wish. Host it on a server in your basement or host it with any cloud provider wherever you want, even those that are not GDPR compliant.
Data portability You see all your site stats and metrics on our modern-looking, simple to use and fast loading dashboard. You can only see the stats aggregated in the dashboard. You can download the stats using the CSV export, stats API or tools such as the Data Studio Connector. Do you want access to the raw data? Self-hosting gives you that option. You can take the data directly from the ClickHouse database.
Premium support Real support delivered by real human beings who build and maintain Plausible. Premium support is not included. Self-hosting is community supported only.
Costs There's a cost associated with providing an analytics service so we charge a subscription fee. We choose the subscription business model rather than the business model of surveillance capitalism. Your money funds further development of Plausible. You need to pay for your server, CDN, backups and whatever other cost there is associated with running the infrastructure. You never have to pay any fees to us. Your money goes to 3rd party companies with no connection to us.
Interested in self-hosting Plausible on your server? Take a look at our self-hosting installation instructions.
Plausible Self-Hosted is a community supported project and there are no guarantees that you will get support from the creators of Plausible to troubleshoot your self-hosting issues. There is a community supported forum where you can ask for help.
Our only source of funding is our premium, managed service for running Plausible in the cloud. If you're looking for an alternative way to support the project, we've put together some sponsorship packages. If you choose to self-host Plausible you can become a sponsor which is a great way to give back to the community and to contribute to the long-term sustainability of the project.
Plausible Analytics is a standard Elixir/Phoenix application backed by a PostgreSQL database for general data and a Clickhouse database for stats. On the frontend we use TailwindCSS for styling and React to make the dashboard interactive.
For anyone wishing to contribute to Plausible, we recommend taking a look at our contributor guide.
Feedback & Roadmap
We welcome feedback from our community. We have a public roadmap driven by the features suggested by the community members. Take a look at our feedback board. Please let us know if you have any requests and vote on open issues so we can better prioritize.
License & Trademarks
Plausible is open source under the GNU Affero General Public License Version 3 (AGPLv3) or any later version. You can find it here.
Copyright (c) 2018-present Plausible Insights OÜ. Plausible Analytics name and logo are trademarks of Plausible Insights OÜ. Please see our trademark guidelines for info on acceptable usage.
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